Hal Halpin ~

Hal Halpin founded and runs Crest Group alongside managing the day-to-day operations of the Entertainment Consumers Association (ECA), the organization which represents video game players (aka gamers) in the U.S. and Canada. He also previously founded and ran the Interactive Entertainment Merchants Association (IEMA, now the Entertainment Merchants Association (EMA)), the trade group representing the interests of the major gaming merchants such as Wal-mart, Target, Best Buy, and others during the period of his leadership. In addition to various gaming-related publications, Hal is also a Contributing Editor to iMediaConnection. For more information, please see the page about him on Wikipedia.

Mike Hildebrandt ~

Mike Hildebrandt handles Crest Group's business development. His independent consulting firm, Xplore Entertainment, created successful games related programs and partnerships with brands such as Sharp, SoBe, Sprite, Motorola, TMobile, UFC and Yahoo, including the 2006 OMMA award for in-game advertising. Mike was formerly the Director of Business Development at IGA Worldwide, the category leader in "in-game" advertising. Prior to that, was a Manager for Davie Brown Entertainment managing entertainment marketing programs for BMW, Cisco, Pepsi and others.

Heather Ellertson ~

Heather Ellertson is responsible for all marketing, association branding, and partnerships. Previously, Ellertson was Director of Marketing/Sales for the IEMA ( Interactive Entertainment Merchants Association). The IEMA represents the business interest of leading gaming merchants such as Best Buy, Target, Wal-mart, GameStop, etc.  that sell interactive entertainment software and hardware for the gaming industry.